Beyond the Valley® is a creative community
in the centre of London
that supports and promotes emerging new talent across the fashion, art
& design industries.
How are we doing that..?
1. NEWBURGH STREET STORE & GALLERY
Originally created as a not-for-profit space next to London's famous
Carnaby St, the space provides new designers with a centrally located retail,
gallery and studio space to launch new products into the market.
This space is used as stepping-stone for +100 new designers, providing
a platform to showcase and test out new ideas before developing them for
larger scale production and international distribution.
Products in-store range from fashion, books, jewellery, illustration, furniture,
wallpaper to design products & accessories. All items are produced in
limited quantities, and most of them are exclusive to Beyond the Valley.
The Side Room of the unit is a dedicated space for regular art exhibitions
from emerging talent and is available for private hire.
Over 100 of the best recent graduates from Central Saint Martins, RCA,
Goldsmith etc are currently participating in this project.
2. ONLINE STORE
Now you can buy the best sellers from our London store no matter where
you are in the world. Isn’t that great.
3. WHOLESALE
Beyond the Valley has recently launched their own-brand fashion and
homewares range, and is available for international wholesale.
For trade enquires please contact kate@beyondthevalley.com
for the latest catalogue or to find out where we will be showing
next.
4. DESIGN AGENCY
Most of our artists & designers are available through Beyond the Valley
for freelance work, commissions, focus groups, brainstorming…
whatever you need.
For more information please contact jojackson@beyondthevalley.com.
5. EVENTS
We have been known to put on a party or two. But beer drinking aside,
Beyond the Valley also manages pop-up events around London including
Wünderville, a sensational assemblage of oddities, September 2006
for
the London Design Festival. A twisted Victorian sideshow featuring
installations and entertainment from 15 new designers, set across
4 vacant spaces around the Carnaby area. See some of the event here,
or visit the microsite.
6. INTERNATIONAL GUERILLA STORES
The Valley opened their first international ‘Exchange’ store for
2 months
in Helsinki, Finland May 2005, thanks to Contra Integrated Services,
Finnish Institute, Finnish Embassy & Lahti Institute of Art & Design.
The events went down so well that we’ll be doing it again...in Shanghai,
autumn/winter 2007...hopefully.
Beyond the Valley® is…
Jo Jackson, Kate Harwood & Kristjana S. Williams
Three designers who graduated from Central St Martins in 2003.
Fed up with the lack of opportunities for young designers, they set up
the project to help the transition for designers to develop from being
a graduate to independent commercially successful practitioner.
Want us to keep you posted on what we're up to? Join
the mailing list.
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HOW IT STARTED...
Oct 2004 – The Valley opens at its first location 26 Ganton Street,
with
the interior modelled on an old Hicktown drug store.
April 2005 – Beyond the Valley wins Shell Livewire 'Young Entrepreneur
of the Year' Award for London South area
May 2005 – First temporary travelling ‘guerrilla’ store
launches in Helsinki,
Finland, with thanks to Contra Integrated Services. The Helsinki Exchange
unit open for 8 weeks in Bulevardi 1, showcasing work from 50 of our
Valley's London designers.
July 2005 –The London Valley moves! After only 10 months in the original
space, we move to a larger unit around the corner on Newburgh St.
Two rooms for retail, plus space for a gallery, showroom and office.
August 2005 – The team are invited to talk at the new Pecha Kucha night,
Wed 31st @ICA.
Sept 2005 – Beyond the Valley open their first concession
'Dark Side of the Valley' in Topshop Oxford Circus, with an exclusive
selection of womenswear and accessories. Decked out in true Valley style
with swarms of birds hovering above our offerings and a rather sinister
looking tree right in the middle of the shop floor.
Oct 2005 – The second phase of the Helsinki Exchange comes to London:
25 Finnish artists and designers debut their work in 65/69 Broadwick St,
with thanks to Contra, Lahti Institute, Finnish Institute London &
the Finnish Embassy. Mon 10 Oct - Sat 29 Oct. Download Press Release
here…www.finnishinstitute.com
…More stories coming soon…
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